In the UK, we spend £1.3billion on
houseplants and cut flowers a year. About a quarter of this is
on houseplants.Although we are buying more houseplants each
year, the extra plants are being supplied from continental
Europe, rather than the UK.
So why should it matter to you where your houseplant is
grown?
a. At Double H we know that the less distance your houseplant
has to go from the nursery to your home, the better condition it
is likely to be. Combined with our constant drive to improve the
quality of the plants we supply, this gives us a distinct
advantage.
b. Through research and monitoring of UK buying trends, we
have a better understanding of what you, the UK consumer, is
after.
For every houseplant you buy this year, a consumer in
Denmark, Norway and Switzerland will buy five. In fact,
Continental Europe in general spends a great deal more on
houseplants.
This means that there is BIG potential for growth in our
market. At Double H we are excited about all the potential new
products, ideas and developments in distribution that will
enable us to work with our trading partners to your mutual
benefit!
Can you help us?
Do you like the houseplants you see in supermarkets? Are you
excited or disappointed with what you see? Is there something
you have been unable to find?
